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A great trick for higher pay
per click!
There are no guarantees
in life, so I don’t guarantee that following these tips will bring you
more money every time. However, I do guarantee that they will greatly
increase your chances of pulling more of the top-paying AdSense ads to
your site than if you don’t follow these suggestions.
Enough with the disclaimers, let’s get down to the business of making
money. Google lets advertisers bid anywhere from a minimum of .05 per
click right up to a whopping $100. It should be pretty obvious that you’re
not going to get rich running .05 cent ads on your site, but getting a few
$100 ads, or even some $10, $20, or $30 ads can’t be a bad thing, right?
Now the problem is, Google is pretty closed-mouthed about who is paying
what for their ads, and there is no real way to determine which words pay
the most per AdSense click.
But ah, far away in a parallel universe we find another Pay-Per-Click
provider called Overture. It seems that Overture is less sensitive about
releasing their top-priced words and anyone who cares to find out what web
sites are paying for words and phrases can do so by simply using Overtures
tattle-tale special pricing tool (http://www.pixelfast.com/overture/). And
it couldn’t be easier to use. You simply type in a key word or phrase and
the tool returns a list of advertisers using that word and how much they
are paying. It even shows you the actual ad.
Oh what a treasure trove of wealth-grabbing results this can be if you
know what can be done with that priceless information.
Consider this possibility
Any key word or phrase that’s worth big bucks on Overture is probably
worth big bucks on Google as well, maybe even more, right? So try this
experiment:
Enter the phrase “SEO Services” without the quotes in the Overture tool
(http://www.pixelfast.com/overture/). When I entered that phrase on the
day I wrote this article, I was found a company called SEO Inc. that was
willing to pay $8.01 per click, followed by SEO Advantage at $8.00, and
Online Web Consultants at $6.50. Other bidders appeared below them in the
$3.00 range straight on down to some who wouldn’t pay more than a dime per
click.
Now, if a company is willing to pay that much money for a click on
Overture, it is probably willing to pay that or more on Google. Even if
that particular company isn’t advertising on Google, you can be pretty
sure that the same key phrase is drawing near the same bid price from
other companies who do advertise on Google. So what that means is there is
no way that you can possibly afford NOT to have some web pages posted
somewhere that are targeted to those sweet-paying words.
All you have to do is use Overture’s pricing tool to find the
highest-paying key words that are related to your site and then optimize
those words to start pulling similar ads. If all goes to plan, you can
perhaps double, triple, or even quadruple your AdSense revenue without
needing any increase in traffic or click-through rate.
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